Anyway……in a rare interview with someone who actually does something for a living, Serious Sauce hooked up with veteran serious learning games developer Ayto Zedd of A2Z Learning.

A2Z have an excellent relationship with lots of f@*king big companies in the Americas, Europe and the Teeny Tiny Tax-Free Islands where it is always hot and everybody is very rich or very not. They have worked with more than eleven big f@8king companies in the financial self-servicing, drug-dealing, multifactoring, remanufacturing and fat processing industries and are renouned for E-learning solutions that work inside the challenging technology environments of big f@*king companies.

A2Z saved fOFF Reech 400 of these with their game-like learning solutions

A2Z have recently launched their new seriously virtual eGames design suite (available on the interweb for £8027 from last week) which promises to bring a revolutionary level of laziness to ingamestructional designers (ID’s) and allow them to quickly create games-based simugamey content that actually works in big f@*king companies.

We asked Mr Zedd what the major barriers were in big f@*king companies with respect to adopting immersively virtual gameyworlds for their learning programmes. Here is what he told us:

“The challenges of working with big f@*king companies are both technical and human related…and organisationally related….and financial in nature. We know many companies in this space that have tried to bring their technically-elegant, extremely well-designed, stunningly engaging and incredibly effective solutions to big f@*king companies and have wondered why they don’t work“, he said.

“At the end of the day, you have to look through the eyes under the pulse of the skin in the shoes of a typical big f@*king company learning person and see the world from their cubicle. Basically they get shafted if they screw up so they don’t like to take risks.”

So, we asked, how do you deliver virtually game-like learning solutions in big f@*king companies? Whilst simultaneously slipping The Libertine a wad of  fresh George Washingtons, Mr Zedd provided the answer: “The A2Z virtual eGames design suite“, and The Libertine agreed.

But putting aside the fact the Zedd bribed us with enough cash to have a whole night of illegal fun in the dark alleys of Olde London Town, we still felt compelled to ask for some semblance of evidence to support such a brash claim.  Without further ado, Mr Zedd then whipped out a SCORM-compatible piece of white paper with many words on it in a Section 508-compliant typeface.

Here is what the words said:

A2Z, the world’s leading virtual eGamey immersive solutions company recently deployed a cutting-edge virtual eGamey immersive solution for fOFF Reech Investment Bank. The client’s requirements were to provide company training to 88,000 people who make lots of real money by using money that doesn’t really exist to buy and sell options to buy stuff that nobody has made yet that is secured against some old outhouses in Jalopy, Indiana (population 9).

We make several $billion of trades a day so you can imagine that we take complacency training very seriously, a Complacent Officer at fOFF Reech commented. We were willing to spend 10 cents per employee giving A2Z a hefty budget of $8,800 but this was only approved by the Executive VP of Complacency on the promise of an ROI of 2700%. If A2Z failed in this endeavour then we would face a penalty clause that included excommunication and the slaughter of our spouses.

“It was made clear to us in the kick-off meeting that the client needed a minimum of 99.5% of the traders to be able to complete the gamey solution in less than 30 seconds with 100% marks and they wanted a guarentee that they were fully-compliant so that the bank couldn’t face any law suites by Democrat sympathizing lawyers acting for poor people” said Mr Zedd. “Obviously that was quite a challenge they set us but that is exactly why we created the virtual eGames design suite”.

Here is what the virtual eGames design suite enabled:

• A “here is what you will learn screen” (XML-driven text)
• A login screen (8 bit security employed)
• An automatic pre-training quiz completion feature
• An automatically moving avatar (with pre-selected diverse faces)
• An Auto-decision making facility
• An automatically enabling completion button
• An automatically enabling ‘are you sure you have completed?’ completion button
• An automatic post-training quiz completion feature
• A score screen that uses advanced AI to post a score of 100%
• Optimised for 500×400, 16 color resolution
• SCORM 1.2/04 compliance
• HTML 3.2

And the result? “fOFF Reech were ecstatic.  Where the previous training solution had taken a painfully laborious and very expensive 30 seconds to complete on average, with the A2Z solution each trader now needed to commit no more than 5 seconds of their precious time to the training piece yet always scored 100%.

Furthermore, fOFF Reech used the Captain Kirk-Phillips assessment technique to determine that once all 88,000 traders had completed the training, the savings would exceed $400million, enough, we are told, to pay for all the high-class call girls the company employs each year to entertain it’s top clients.

The Sauce hopes that this case study helps your organisation work with big f@*king companies and that you too buy an annual license to virtual eGames design suite from the wonderful people people at A2Z by clicking here.

Me, John Wilmot

John The Libertine, February 2010

Ded Missed - serious games against knife crime

LONDON, UK – September 23rd, 2008: In a press release that will have Fleet Street journalists salivating in a fit of headline-writing orgasms, London-based virtually serious game developer, Doh! Studios, announced that it is working on a 3D ‘serious game’ aimed at reducing knife crime.

The game, tentatively called ‘Ded Missed’, will allow players to control a habitual violent offender, called ‘Killer Kenny’ through the streets of London’s East End. In a very clever twist, the apparent in-game objectives and the social purpose of the game are quite different.

Killer Kenny gains reward points for the number of innocent people who he maims or kills with a variety of household items including a kitchen knife, wooden spoon, iron, trouser press and, bizarrely, a copy of the Yellow Pages. The violence is profoundly vivid and will no doubt earn the game an 18+ rating, however the developer claims that their goal is actually to set out to try to reduce knife crime.

As Jeremiah Healey-Smythe, CEO of Doh! Studios explained: “Knife crime is on the increase. You only have to talk to the bloke in the pub to know this. We thought it would be a great idea to make a videogame based around knife (and other) based violence in an effort to show kids how bad it is.”

When pressed to justify this claim by one of the assembled media, Healey-Smythe explained further: “Yes we don’t deny that we sought to make an intrinsically satisfying game where excessive violent behavior towards innocent members of the public is the basis for success – through the ‘bloodometer’ – but the point we would like to emphasize is that by doing so, the ‘serious games’ element of our design philosophy comes in to play. We fully expect players to be morally and psychologically affected by the game to the extent that they will shun the carrying of knives.”

Ded Missed is set for release in August 2012 and The Sauce cannot wait to get our hands on working code and to max out the ‘Bloodometer’. In the meantime we won’t be carrying a knife around…not that we ever did!

———————–

Request for Proposals
Multiplayer ‘Serious Game’ engine/tools for Butterfly Husbandry

Date: today

Please visit www.butterflyheavyindustries.com.eu.in/learning/rfp/butterfly for a detailed specification and for full commercial terms and conditions.

Overview

Butterfly Heavy Industries (NASDIQ: BHi inc) is a world leading provider of specialist Butterfly insemination, incubation and offspring husbandry technologies. The company employs 117,000 staff in 38 countries, including Canada, and has an enterprise-wide eLearning Training Management Information system in place (SAPA 6). This RFP is for a seriously virtual synthetic 3D simulated game (or ‘serious game’) engine, WYSIWYG editor, social networking web page, infrastructure and hosting, related learning evaluation studies  and internal marketing communications campaign. BHI is seeking a highly experienced development partner that can demonstrate a solid pedigree in developing ‘serious games’ for the butterfly husbandry industry,

Technical Requirements

We are seeking the following features from the development partner:
•    A full 3D ‘roam aroundy’ game of the quality of Heylo 3, Bioshocked and Pacman.
•    Missively Multiplayer capability (minimum 2 people playing together)
•    Online (browser-based delivery)
•    Photorealistic real time, 5 pass 3D rendering texture thingies.
•    Avatars of all 117,000 of our staff
•    Automatic translation on the fly (text and VOIP) to overcome language barriers between remote groups
•    Artificial intelligence
•    A WYSIWYG editor that our eLearning team can use to rapidly create game with the minimum of bother or effort
•    Exclusive use of HTML 3.2 and JPEG technology in game to ensure compliance with our internal IT infrastructure.

Non-game requirements

The subcontractor shall be required to perform learning evaluation and organizational impact assessment (Captain KirkPatrick/Fillips Level 6). In addition the subcontractor shall be required to provide all ‘back end’ IT servers and hosting services and related 24 hour end user technical and learner support (telephone and email).

Content

Due to a shortage in internal subject matter experts we require that the subcontractor is able to leverage internal SME resource and, ideally, has worked in the field of Butterfly Husbandry previously.

Timescales

- Release of RFP – today
- Return of proposal to BHI – tomorrow
- BHI decision – sometime in the 6 weeks after that
- Provision of Alpha – 2 weeks later
- Provision of Beta – 1 week later
- Final ‘go live’ – 1 week later.

Budget & financial information

BHI’s standard terms are 330 days from receipt of correctly formatted invoice based on agreed payment milestones.

The expected budget for this project, inclusive of IT systems and related services is US$12,500.

Submission

Suppliers should provide a RFP response of no less than 87 pages, printed in colour, bound (12 copies) by overseas commercial carrier.

Zack Zed III, video game developer

The growth of serious virtual game sims has brought about a collision between the world of interactive entertainment software and many other sectors including, for example, training professionals, educators, 5 star generals, first responders and doctors.

It was recently stated at a Game Seriously Summit by somebody well-known that:

“if you let a videogame designer design a serious game it will be statistically invalid from a behavioral and cognitive science standpoint, but if you let an Instructional Designer design it will be a pile of doggy doo.”

A prominent UK academic, from the University of Great Yarmouth, recently highlighted this issue and said;

“This collision of minds and attitudes threatens to derail the growth of the seriously game market. The entertainment people don’t think that the learning guys understand what it takes to make a truly effective videogame. Training folks, educators, academics and public sector employees very often tend to stereotype the gaming guys as nerds with poor communication and social skills.”

The Sauce decided to step in and help here by organising what we called, ‘Share The Sauce!’ – getting game people to share their experiences with non-gaming people. Here is what we learned when we were allowed into the studios of a prominent PC and game console game developer based in Montreal which isn’t in the United States.

We met Zack Zed III, Chief Creatologist Officer at DeathPainCrash Worldz’s dark and dingy studio and asked him for his insights into the realities of entertainment games development that we can pass onto the boring people in the seriously games space to help them get over their tendency to stereotype and undervalue the cool gamer folks. This is what he had to say:

Development stages

“The typical game development cycle involves a period of checking out what other developers recently have done to inform our game design. We then go into an intensive period of design for several weeks where we draw loads of crazy characters, armored vehicles and worlds with biros and crayons. Once we know what game to copy and have the concept artwork we can then crank up our Game Design Generation software“.

“This is an invaluable tool that automatically authors a detailed game design document in as little as five minutes once we have set a few parameters such as genre, budget and sequel number. Obviously this needs acceptance from the Publisher but as they have probably determined all the design parameters in the first place they usually say yes and then change things later on…several times”.

Team

“The usual team consists of some nerds who dream of C++ sub routines all night, some smelly creative guys with tattoos and long beards that make 3D characters with big breasts, underwear, big guns and space ships, and the Suit Guys who tell everyone what to do and talk about deadlines and dollars all day long. We don’t pay too much attention to them. Usually they go away if we ignore them for long enough”.

Game design

“There are only three games you need to know to know anything about in order to be able to understand world-class game design; The Sims, Civilisation and Grand Theft Auto. I’d suggest that any budding seriously game designer who doesn’t have a game industry background play these games for at least an hour or so in order to grasp the basics of great cross-genre, educationally-valid gameplay mechanics”.

The typical day

“A typical game developer’s day is quite challenging. We need to play about a dozen different games a day to ensure that we are up to speed with current best practice as you need to know what you need to copy for your next sequel. We usually do this in the comfy room, basically a large colourful space kitted out with refrigerators, massive sound systems, high-def TV’s, game consoles, game magazines, large padded cushions and of course a pool table for when we need to chill out”.

The Crunch Period

“The ‘crunch period’ is quite a stressful period for us. That is when we push ‘Run’ on the Game Development Engine and watch carefully whilst it automatically creates our latest title. Obviously it won’t be totally bug-free and we will need to have a couple of people test if a few times before we FTP the finished files off to the publisher and start chasing our last five milestone payments”.

Advice for the boring non-game people

“The most important thing, I would suggest, in any serious game project whether it is aimed at fighter pilots, politicians, surgeons or fire fighters is to make it FUN”.

“A game must be fun even if that means making the physics, scenario or narrative unrealistic. You cannot let the mundane realities of real life make the experience boring. A serious game that, for example, allows military strategists to plan a successful atomic warfare campaign should make the user laugh and cry otherwise I would question its real effectiveness”.

Summary

The Sauce agrees 101% with these wise and knowledgable words. Serious Games designers take note!

As Thomas explains; “Some people spend up to 25 hours a day populating online virtual world environments such as BeenThere, 22nd Lives, @work and World of Penguins…having fun, but at the expense of their real life physiological needs”.

He has a point………

A part-time secretary in the paid service of the Florida attorney has proven that it is entirely feasible that several innocent young  Americans kids between the age of 7 and 87 could have died from forgetting to breathe in the real world whilst dressed as penguins in the virtual world. The number of people who have been injured has not been fully established but is “very possibly likely to be somewhere between zero and six million” according to Thomas’s secretary. “There is no health warning on these applications when you first log into them. People are not warned that dressing up their avatars as virtual penguins and forgetting to breathe in the real world is bad for them.”

“I intend to force the multinational giants of the virtual worlds industry to recognize the damage that their applications are having on the health of our youth,” said Johnson who plans to launch a $9.5billion class action suit against 45 “purveyors of virtual world-based filth.”

“My critics claim that I am only doing this for the 10% fee income generation that I will earn but nothing could be further from the truth. I have only the health of our youth at heart,” said the very smartly attired Thomas shortly before getting into his $250,000 Aston Martin Vanquish sports coupe and heading off to his next meeting with his personal wealth management consultant.

The Sauce can only admire Jack ‘John’ Thomas’s selfless motivation and commitment to improving the virtual safety of our children’s future. Go Jack!

The report involved interviewing 6 people – who we found on MyFarceBook – via email over a period of a Friday afternoon a few months ago. We have now analyzed the huge amount of data that we acquired and will probably release the full report at some point.

You will be able to buy the report for US$4,299 when it is released but in the mean time here are some teaser statistics:

[1] The benefit of games for learning

100% of the interviewees had played either Pac Man, Space Invaders or Pong at some point in their childhood and, when asked, reckoned that it was, as one respondent put it; “quite likely that computer games might be useful for learning….I suppose.”

[2] Pricing potential / market viability

98.5% of the respondents felt that clients would have to pay “at least some money” for seriously virtual game worlds in order for a sustainable market to exist. Examples were US$19.99 and US$18million as indicators of pricing variation.

100% of the respondents, who had a mean age of 48, reckoned that companies in this space needed to find at least 20 different terms for this space in order to confuse potential customers.

[3] Focus areas for serious games

87.665% of respondents felt that seriously virtual game-like 3D world developers needed to adopt a very heavy focus on military, healthcare, homeland security, disaster management, oil & gas, financial services, health & safety, history education, business skills, soft skills, hard skills and in-between skills (e.g. neither very hard nor very soft but rather a but ‘squidgy’).

The remaining 12.335% of respondents felt that a solid focus on role playing, strategy, business simulation, scenario simulation, driving, sexual health, prisoner rehabilitation, terminal illness management, university institution management simulations and fast food chain retail simulations was in order. Although nobody said as much it The Sauce also clearly identified that there was a feeling in people’s water that companies should focus on event management, exhibition planning, city planning, world war preparation, global economic crisis engineering and butterfly husbandry.

[4] Who should own the design of a serious game?

102% of respondents felt a seriously virtual 3D game world projects should be lead by the Instructional Game Simulation Psychology Educational Creative Financial Technical Subject Matter Expert Evangelist in order to ensure the creation of an effective and appropriate application to meet all stakeholder requirements.

[5] Market size & growth

The size of the market was unanimously predicted to grow from whatever the heck it is now to at least US$1.187 Trillion by 2027.

The Sauce is very proud of this unique body of research that we have concocted and look forward to sharing this with the rest of the community…for US$4,299.

Serious game market growth

 

LONDON, Europe – July 29^th, 2008 – The latest copy of Aged eLearning Magazine arrived through The Sauce’s mail box this morning and one article in particular caught our eye.

The headline screamed “Get into the game (everyone else is!)” and was, in our expert opinion, a particularly positive commentary on the movement to virtually-gamey immersive simulation worlds that is taking place in the traditional eLearning and media sectors.

“When I was a lad,” the writer, Gerald Harvey-Smythe observed, “there was a period in 1997 when every training provider suddenly became an e-training provider. The same thing is happening all over again with a plethora of companies shamelessly jumping on the bandwagon.”

This wonderful observation will come us fantastic news to those of us that have been toiling for several years in the seriously virtual psudeo-3D simulations (SVP3DS) space. Finally, we can hear you cry, “people are beginning to get it.”

“These lazy game/simulation wannabies are causing real confusion in the learning & development sector,” Harvey-Smythe stated. He is absolutely right. Fortune 500 companies have never had such a great choice of top-notch expertise to choose from.

Aged eLearning Magazine identified no less than 84 existing companies that have embraced what Harvey-Smythe strangely termed ‘Serious Games.’ A small selection of these are shown in Figure 1 below.

 ”We have observed numerous eLearning, multimedia, training, education, marketing companies re-brand themselves and/or the product and service brands in a painfully transparent attempt to exploit the hype around serious games,” said the author to highlight that companies from such a diverse range of sectors are being open about their commitment to SVP3DS’s.

“The next worrying development that we predict is the emergence of several dozen competing trade organizations, another hundred or so conferences and an avalanche of CPD courses.”

Great timing perhaps to announce that The Sauce will shortly be releasing more details about the launch of our:

• International Serious Developers Association
• SVP3DS Summit
• GameSIM Annual Gathering
• Meet A Serious Buyer
• Third Monday Cocktail Evenings
• Certified Synthetic Learning Worlds Designer qualification

Potential speakers, exhibitors and sponsors should seriously contact us if they can be bothered.

- 28th July 2008

Quite often The Sauce is criticized for totally focusing on 3D Virtually Simulated Synthetic Game-like Worlds and for ignoring other innovative uses of technology in education, training and places where people work for a living. Usually to these people we say “Bog off, don’t you know who we are?” but we were feeling all inclusive today and decided to cover something else…RFID.

RFID & Performance Improvement

Radio-Friendly Interrogation or ‘RFID’ is, according to pickypedia.org; “an automatic identification method, relying on storing and remotely retrieving data using thingys called RFID tags or transponders. An RFID tag is an thingy that can be applied to or incorporated into a product, animal, or person for the purpose of identification using radio waves.”

This might sound like a technology that would be used by the likes of the CIA for spying on bad people – which, of course, it is – however it also has more mundane uses.

Several companies have realized that being able to attach a transponder thingy to someone allows the corporation to track that person. The problem, though was that if you attach a RFID thingy to everybody working for a company that employs lots of people (for example 10,000 people) then it won’t be too long before you have a oh-my-god huge amount of data sitting in you Macroshaft Sequel database. So the question was; “how do we make use of this, like, totally massive mountain of data?”

Time&motion, a company based in New Zealand which is near Australia and where people sound like Australians, had the answer.

The firm had invested nearly US$1,100 and 2 weeks developing BigBro, an enterprise software application which is able to tell line managers exactly where their team have been all day. It also allows middle managers to see where their line managers have been all day; their senior managers to see where their middle managers have been all day; and, the upper echelons of a business to see where the senior managers have been all day. The more hierarchical the organization, the longer this sentence gets.

“We have a nearly-patented alcorhythm running under the bonnet of this beauty that data-machines the vast sea of RFID tag data and is able to spot interesting patterns and trends that are possibly useful,” Taylor Gilbreth, the firm’s Chief of Explaining Stuff told us in an Australian accent on SkyPee this morning.

The potential applications of RFID tags and BigBro are numerous, says Gilbreth, as the following very scientific case study demonstrates.

Case study: Scientifically improving the efficiency of Futon designing in Nova Scotia.

Problem: Swedish furniture behemoth IKEYAR had a problem in it’s North American futon design facility in Nova Scotia. Each new futon design involves a team of forty three expert futon designers and the company creates, on average, over a hundred new futon design each year. It is “a process that is highly iterative and collaborative”, explains Gilbreth. “Team members rely on knowing where each other are most of the time.”

Unfortunately, during a recent renovation of the facility, the firm decided to replace each worker’s ageing low-level reliable American-manufactured wooden work benches with it’s own stylish JÄAMSUNDASVÓÄK powder-coated steel/painted finish Elk skin and polypropylene multifunction shelving/desk unit. “Lovely bit of furniture that it is, these units are 1.8 meters high and, consequently, break the line of sight between each member of the team meaning that individuals couldn’t see if their colleagues were their or not. As a result the average product design time increased by nearly 50%.

The solution: Install an RFID thingy on each team member and install time&motions’s nearly-patented BigBro Lite software on each of the team’s PDAs. Now whenever a team member needs to know if a colleague is at their shelving/desk unit all they need to do is fire up BigBro Lite, select the person that they want to find from a drop-down selection box, click on ‘FIND’ and, in less than five minutes, they can instantly see if the person was there or not five minutes ago.

Time&motion have yet to make up a believable ROI number yet but Gilbreth assured us that it was going to be a very very impressive integer indeed.

“It is clearly a nascent technology right now but we are confident that companies across the rich part of the world will very soon wake up to the performance improvement potential of Radio-Friendly Interrogation” Gilbreth assured us.

The Sauce has raided it’s PayPal account to order a few RFID tags and downloaded a cracked copy of BigBro to do some independent user testing of it’s own. Look out for an in-depth analysis at some point in the future, possibly.

Simulating everything with crowds

FREDERICK, Maryland – July 27, 2008 -  “There is now no need for a virtual ‘second life’…your real life is about to enter cyberspace.” So claims Tommy McFury, CEO of WeAreTheWorld in an exclusive interview with The Sauce at The Seriously Synthetic Worlds conference in Maryland this week.

WeAreTheWorld has been the topic of fierce debate for quite some time now in the 3D simulated synthetic environments market place. Many people have wondered what WeAreTheWorld would offer that was different from other synthetically virtual world providers out there like BeenThereDoneIt, 22nd Lives, @Work and World of Penguins.

“We’re blending the graphical immersion of 3D worlds with the wisdom of the crowds. Our aim is to create an unbeatable level of simulation and synthetic environment detail. We’re going to mashup your first life with your second life; to allow people to literally upload their world into @everywhere®, our back-end system.”

McFury explained; “We felt that people wanted more than the simple mashup of Goygal Earth with external content sources such as FlikHer, UpTheTube and The Hitler Channel so we asked a whole bunch of people in our finance department what they thought we should do.” The answer came through loud and clear – apparently:

“Let The Crowd™ build the virtual real world in real virtual time, in enormously synthetic real virtual detail in all it’s virtually-real 3D glory”.

WeAreTheWorld is therefore mashupping 3D worlds with the collective knowledge of The Crowd™ and localizing it in the enormous city-sized server farms behind @everywhere® to enable anything that happens ‘out there’ to be simultaneously replicated ‘in there’.

“Picture this; you could be absolutely anywhere, for example Knoxville in Tennessee, and you notice a leaf fall from a tree in your backyard. By simply firing up your Wintel PC, opening the @everywhere® application, downloading the bi-weekly 500Mb update, entering the reception room, get in your virtual Chevvy sedan, drive to your virtual backyard, click on your virtual tree then follow the following procedure:

tools>> environment>> edit>> select object>> falling leaves>>toggle on

….you can make the virtual leaf fall from your virtual tree”.

“You tell us your newspaper delivery happened….and virtual newspaper is delivered to your virtual house. Your Tivo packs up in your real world and …bingo…your virtual Tivo is kaput also. The opportunities are endless,” said McFury.

The Sauce agree and cannot wait to virtually start using @everywhere®.

iNERTIA corporate ident

iNERTIA is based on a small homestead close to Buckingham, which is a short train journey from Fruitland which is down the I84 and slightly north of New Plymouth which is near Boise, the State Capital of Idaho and is well-known locally for it’s agricultural training expertise.

“We were inspired to re-brand the business after seeking expert advice from the unusual source of a 14 year-old son of the community Preacher, The Rev Herbert Carbuncle III,” said iNERTIA’s Head of Wizzy Things, Hillary Mae Bakowski. “He is 14, was inspirational and gave us advice,” she explained.

For reasons which SGS don’t quite understand, Reverend Carbuncle’s son, goes under the ‘gamer tag’ of MaGNuMaTRoN_42424527_p. A ‘gamer tag’ is, apparently, an online persona that computer videogame-playing children use to identify themselves to each other in messily multilayered online games, or MMOG’s.

“MaGNuMaTRoN_42424527_p explained that the internet is all online now and getting more so with every day so we felt that the time was right to embrace the future and move our business online.” Recognizing that the company’s agricultural training services might be a barrier to growth, however, Bakowski, sharp cookie that she is, spent several days searching Google to find hot new topics and found herself intrigued by the Serious games-based immersive virtual 3D worlds 2.0 movement.

“The Serious games-based immersive virtual 3D worlds 2.0 movement is intriguing but I was told by Farmer Giles, who lives next door, that client purchasing decisions are driven by complacence requirements so I thought to myself, what if we could align new-fangled games technology to a Learning Massive System (LMS)?” A few days later, after selling the family pick-up and Bakowski had her expansion capital and iNERTIA Learning was born (again).

Although iNERTIA has experienced challenges in hiring experienced C#, ASP.NET, Debby Does Rails and MS DOS developers in Buckingham, she is confident that ‘Shoehorn’ will be released in time for Thanksgiving 2008. “After that, we look forward to demonstrating the power of serious games-based immersive virtual 3D worlds 2.0 LMS’s to Fortune 500 corporations”.

The future certainly looks rosy in Huntingdon thanks to MaGNuMaTRoN_42424527_p’s advice and Bakowski’s eye for an opportunity.